MojoTech and Teespring Team Up for Exciting Tech Partnership
Monday, April 14, 2014
Teespring, founded by two Brown University students in 2011, is a rapidly growing e-commerce platform with offices in Providence and San Francisco. Teespring's goal is to make selling simple by removing the barriers that keep people from pursuing their ideas. Currently, the platform allows people to create and sell merchandise online without any upfront costs or risks. MojoTech builds web and mobile apps for big and soon-to-be-big companies.
The perfect partnership
The origins of the partnership date back to 2011 when Walker Williams, Co-founder and CEO of Teespring, and Nick Kishfy, founder and CEO of MojoTech, first met.
“I met Walker and Bill Cesare (COO) back in 2011 when Teespring was just starting out,” Kishfy told GoLocal. “We didn't work together at that time, but did consider sharing some office space. Both companies were growing and it looked like we'd outgrow that space if we shared it. I don't think either of us knew how right we were at that time.”
The two men continued to stay in touch in following years, and when it came time for Teespring to expand development, Williams called on Kishfy.
"We're excited to work with MojoTech not only because we're partners in the community, but also because of their strong reputation for delivering great products, and their ability to seamlessly integrate into an existing project," said Williams. "We set lofty goals for ourselves, and we're confident that with MojoTech's help, we can not only accomplish those goals, but continue to raise the bar. It's exciting to think about where this will take us."
A unique challenge
“We've partnered with Teespring to meet both short and long-term objectives. In the short-term we're helping to harden, and expand their platform. In the long-term we're passing along our processes and knowledge to their engineering team so they can continue to grow and thrive after our work is done," Kishfy told GoLocal.
“This type of partnership is not uncommon for us. We call it ‘team augmentation.’ That said, we've never worked with a client that has experienced (and continues to experience) such meteoric growth. Because of that growth, and the demands that come along with it, we've assembled one of our greatest teams to take on the challenge,” added Kishfy.
Teespring’s platform is already live and operational, making this one of MojoTech’s few projects that will not have a typical “launch” at the completion. The partnership is expected to last several months, during which the companies will make constant updates to the back-end and periodic enhancements to the user interface.
Related Slideshow: 10 Historically Bold Moves Made By Big Companies
10. RJ Reynolds
The Smokeless Cigarette
In 1988, long after the American public wised up to the dangers of cigarettes, RJ Reynolds launched the Premier cigarette. They called it a “smokeless nicotine delivery mechanism that looks and feels like a premium cigarette.” It didn't. Smokers said it tasted like charcoal, and drug users quickly figured out how to use it to smoke crack. It has been reported that RJ Reynolds lost $1 billion on the product.
The alleged lobster roll – no one's sure there was ever any real lobster in there – from McDonald's was about as successful in New England as their McCrabcake was in Maryland. It looked bad, tasted worse, and was shunned by even the most die hard Golden Arches fans. (Unlike the McRib, which continues to have a bewildering trance on McDonald's fans.) The sandwich is still available in some Canadian franchises and occasionally in Maine.
Bans Employees From Working at Home
Enters the Auto Market with High End Electric
Fires Steve Jobs
One of the world's most famous college drop outs, Steve Jobs founded Apple, helped it grow into a billion-plus public company, and launched the Macintosh. He was also ousted by Apple's Board of Directors in 1985. The popular take is that the board was stupid to fire Jobs as the leader of the Mac division, because Apple would have more quickly become the company it is today. A new take on the decision posits that the then-30-year old Jobs was disruptive and incompetent in that role. After 12 years away from the company he founded, he learned the skills and discipline required for Apple's rebirth.
Takes on Sony + Nintendo in the Console Gaming Market
Microsoft has one person to thank for its console gaming success, and that person isn't even real. Master Chief is the hero of the insanely popular "Halo" franchise, which was first released was a launch title with the original Xbox. The game revolutionized First Person Shooters on consoles, and sold millions of consoles along the way. At the time, Microsoft was known as primarily a software company. They may have took a bath on those early consoles, but they now join Sony as one of the two major console makers left standing. (Sorry, Nintendo. The Wii U is going to sink you.)
Changes Pricing Plan
Netflix is back on top now, but it almost went under in 2011 when it mishandled its pricing changes and attempted to slice off it DVD business under the name Qwikster. As they did with the New Coke launch, customers responded with immediate anger, leading Netflix CEO Reed Hastings to apologize. The company reverted to its $7.99 streaming plan and has never looked back.
Opts out of Government Loans
After Detroit’s automakers went to Washington in 2008 asking for emergency loans to keep their enterprises afloat, the big bus oval was the only one to opt out of the bailout. Ford decided to mortgage all of its assets to raise operating funds instead. Taxpayers eventually spent $80 billion to rescue General Motors Corp. and Chrysler Corp. Ford focused on efficiency and increasing sales without using government bailout money - thus avoiding the federal tinkering that Chrysler and GM had to accept as a part of their deals. The company has since kept pace with GM, the country's largest automaker.
Perhaps the most famous brand misstep since Ford's Edsel, New Coke is the Titanic of corporate miscalculation. In the 1970s and early 80s, the soft drink giant faced increased competition from Pepsi and other products. To stay on top, Coke executives stopped production of the classic formula and introduced New Coke with tremendous fanfare. The public's responded with immediate outrage. Coca-Cola re-launched its original formula – called Coca-Cola Classic – almost immediately. Today, unopened cans of New Coke go for hundreds on eBay.
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